Gusto Affiliate Program

Gusto is the payroll, benefits and HR platform built for small businesses, with full service payroll in every US state, automated tax filing, health insurance, 401k plans and onboarding tools. It is the platform accountants recommend to clients making their first hire, and its brand is strong among startups and small companies.

The affiliate program runs on PartnerStack and pays a flat bounty for every new customer who signs up through your link and runs payroll. Reports put the bounty between $100 and $300 depending on the campaign, and Gusto's own materials have cited $300 per new customer, so the PartnerStack dashboard is the figure to trust. The cookie is 120 days, among the longest in business software. Applications are reviewed, and Gusto also runs a separate partner program for accountants with its own rewards.

A long cookie matters here because businesses research payroll for weeks before switching, usually at the start of a quarter or year.

Gusto converts from best payroll software roundups, how to hire your first employee guides, small business HR compliance content, benefits explainers and Gusto versus ADP or QuickBooks Payroll comparisons. Year end and new year content catches companies switching providers. Contractor only plans give you a lower cost option to mention for businesses without employees yet.