Huel Affiliate Program

Huel makes nutritionally complete meals in powder, ready to drink, bar and hot meal form, sold direct in the US, UK and Europe to people who want fast, healthy food without cooking. It has a large, vocal community, a subscription model and a marketing style that has made it one of the best known DTC brands in nutrition.

The affiliate program runs on Awin, with a version on FlexOffers for US publishers, and pays a percentage of new customer orders that Huel's FAQ describes as up to 15 percent, with bonuses and incentives for top publishers. The cookie is 30 days. Applications are reviewed on Awin, and Huel supplies banners, deep links and seasonal offers. Payouts follow Awin's monthly schedule, and commissions apply to first orders from new customers. Huel's community forum announced the program and answers affiliate questions.

First orders are often bundles worth $60 to $100 or more, so 15 percent is a healthy bounty on an already subscribed customer.

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