SoFi Affiliate Program

SoFi is a full digital bank: checking and savings with high yields, investing including stocks and crypto, personal and student loans, mortgages, credit cards and insurance. It went from student loan refinancing to a chartered bank with millions of members, and it spends heavily on affiliates because each product it cross sells makes a member more valuable.

The affiliate program runs on Impact and pays flat bounties that vary by product. Reports range from roughly $75 for a new checking or investing account to several hundred dollars for a personal loan and up to $1,000 for large funded loans and refinancing. The cookie is 30 days. Applications are reviewed and SoFi supplies compliant creative, product specific links and disclosures. Payouts follow Impact's monthly schedule.

The loan bounties are among the largest in consumer finance, which is why student loan and personal loan content is so competitive.

SoFi converts from student loan refinancing guides, high yield savings comparisons, best checking account roundups, investing app reviews and personal loan comparisons. Its breadth means one affiliate relationship covers most of a personal finance site's product categories, and its member bonuses give readers a concrete reason to sign up now. SoFi's member perks, from rate discounts to career coaching, add talking points beyond the products themselves.