Cruva

Cruva is built for one channel: TikTok Shop. It is an official TikTok Shop Partner, and more than 2,500 brands use it to find, recruit and manage the affiliate creators who sell through TikTok's in-app storefronts. If your affiliate program is really a creator program on TikTok, this is the specialist tool.

Discovery uses AI matching to search millions of creators by content style, category and fit, and a competitor tool shows which creators are already posting for rival brands. Outreach runs through a drag-and-drop workflow builder that sends direct messages, emails and SMS, and a creator CRM tracks replies, sample shipments and post status so nobody falls through the gaps. Private communities on Discord, Lark or SMS keep recruited creators engaged, with contests and rewards to drive posting.

Measurement is TikTok-specific: gross merchandise value attributed per creator, a halo-effect view that estimates off-platform revenue lift, and a creator-to-Meta ads program for turning the best content into paid placements. Pricing is not published; a Scale tier is referenced and everything starts with a demo and a 14-day free trial that needs no card.

Cruva does not manage blog affiliates, networks or non-TikTok creators. It belongs in this section because, for consumer brands, TikTok Shop creators are now a large share of affiliate revenue.