Cruva
TikTok Shop only
Overview
AI-powered discovery and outreach tool built specifically for TikTok Shop, surfacing creators already driving sales for similar products and automating recruitment messaging.
What it does
Cruva is a niche-specific affiliate outreach tool built entirely around TikTok Shop, rather than affiliate recruitment in general. Its AI Magic Search analyzes a brand's niche and named competitors to identify creators who are already successfully promoting similar products, moving recruitment away from guesswork toward creators with a proven track record.
The platform gives users access to a database of millions of active TikTok Shop affiliates and supports sending thousands of outreach messages daily across both TikTok and email, with AI-powered auto-replies and automated follow-ups built in.
Beyond initial discovery, Cruva includes creator community tools such as contests and gamified rewards intended to keep affiliates engaged and posting consistently, plus sample and fulfillment tracking to monitor shipping status and content commitments.
For brands not selling through TikTok Shop, Cruva's feature set will not apply; its value is concentrated entirely on that one commerce ecosystem.
Specific pricing tiers were not published in an easily verifiable format at the time of research and should be confirmed directly on cruva.com.
Key Features
- AI Magic Search (competitor and top-performer discovery)
- Automated TikTok and email outreach
- Creator community
- contests
- and rewards
- Sample and fulfillment tracking