Best SaaS Partner Programs
Partner programs from software companies for agencies, consultants, resellers and developers. Compare revenue share, reseller margins, tiers and requirements from HubSpot, Shopify, Apollo, Salesforce and dozens more, then apply directly.
ActiveCampaign Agency Partner Program
Agency · Reseller · Referral
ActiveCampaign's program for agencies: refer clients for 20% to 30% lifetime commission, or resell at 25% to 55% off with white-label options.
Adobe Technology Partner Program
Technology · Marketplace
Adobe's program for software companies integrating with Experience Cloud, with Adobe Exchange listings, sandboxes and tiers from free Community to Platinum.
Apollo.io Solutions Partner Program
Agency · Referral · Reseller
Apollo's program for GTM agencies and consultants: 20% lifetime commission and a directory listing in front of 600,000+ companies.
Asana Partner Program
Agency · Reseller · Referral · Technology
Asana's Solutions, Services and Referral programs let partners resell at a discount, earn commission, or deliver services around Asana.
Atlassian Partner Program
Agency · Reseller · Marketplace · Technology
Atlassian's programs for consultancies and resellers (Silver, Gold, Platinum) and for developers selling apps on the Atlassian Marketplace.
AWS Marketplace for Sellers
Marketplace · Technology · Reseller
Sell SaaS and software through AWS Marketplace: 3% fee on public SaaS offers, lower fees on large private deals, and customers pay via their AWS bill.
BigCommerce Partner Program
Agency · Technology · Reseller · Marketplace
BigCommerce's program for agencies, app developers and resellers, with a partner directory, app marketplace and Commerce-as-a-Service reselling.
Canva Apps Premium Program
Marketplace · Technology
Build apps for Canva and earn recurring revenue based on usage through the Premium Apps Program, plus grants from the Developers Innovation Fund.
Clay's program for GTM engineers and agencies, with Artisan and Studio tiers, certification, co-marketing and a directory listing.
ClickUp Partner Program
Agency · Reseller · Referral · Technology
ClickUp's program for consultancies, resellers, systems integrators and ISVs that refer, resell and implement ClickUp.
Close Partner Program
Referral · Agency
Close's partner program pays 30% of first-year subscription revenue on every qualified customer, with lifetime earnings available as you scale.
Cloudflare Partner Program
Reseller · Agency
Cloudflare's channel program with four routes to revenue: resell, manage, distribute or consult, backed by enablement and dedicated support.
Deel Partner Program
Referral · Reseller · Technology · Agency
Deel's free program for referral, reseller, white-label, technology and service partners whose clients hire and pay people globally.
Duda White Label Program
Reseller
Website builder for agencies and SaaS platforms that sell websites under their own brand, with white-label plans from $149 a month.
Envato Market Author Program
Marketplace
Sell themes, plugins and assets on ThemeForest and CodeCanyon; from July 2026 all Envato Market authors pay a flat 50% author fee.
Framer Marketplace Creators
Marketplace · Referral
Sell Framer templates, plugins and components and keep 100% of your Marketplace earnings, plus up to 50% commission for referrals.
Freshworks Partner Program
Reseller · Agency · Referral · Technology
Freshworks' program for resellers, solution providers, technology partners and referrers, with reseller margins of up to 40%.
Google Cloud Marketplace for Partners
Marketplace · Technology
Sell SaaS and software to Google Cloud customers, with a 3% fee on public offers and lower fees on large private offers and renewals.
Google Partners
Agency
Google's program for Google Ads agencies, with Partner and Premier Partner badges based on certifications, performance and ad spend.
Google Workspace Marketplace
Marketplace · Technology
Publish add-ons and apps for Gmail, Docs, Sheets and Drive in the Google Workspace Marketplace, free to list with billing handled by you.
Gorgias Partner Program
Agency · Technology · Referral
Gorgias's program for ecommerce agencies and tech partners, with revenue share on every new customer and an Elite tier for top partners.
HighLevel's white-label reselling: agencies on the $497 Agency Pro plan sell the platform as their own software and keep the margin.
Hootsuite Partner Program
Agency · Reseller · Referral · Technology
Hootsuite's program for agencies, resellers and app developers, with discounts, commissions and benefits that grow as you hit sales goals.
HubSpot's program for agencies that implement and manage HubSpot, with revenue share, a directory listing and five tiers from Solutions Partner to Elite.
Are you an agency?
Resell, white-label or implement software for clients? Join the Afflemi map free and say what you're open to, so brands with partner programs can find you.
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Find agencies that resell, implement or refer software on the Recruit board. Filter by what they're open to and contact them directly.
See how Recruit worksWhat makes a good SaaS partner program
SaaS partner programs let agencies, consultants, resellers and software companies earn from the software their clients use. The best ones pay you well and keep paying, but the money is only part of it. A strong program also sends you clients, gives you a demo account and training, and grows its benefits as you bring in more customers.
How SaaS partner programs pay
- Lifetime or ongoing revenue share. The most valuable programs keep paying for as long as the customer stays. Apollo pays 20% for the lifetime of referred customers, ActiveCampaign 20% to 30%, and Kinsta 10% of hosting fees every month.
- First-year or fixed-term commission. Close pays 30% of first-year revenue, monday.com up to 20% for two years, and WP Engine 8% to 12% for up to 12 months.
- Reseller margin. Some programs let you buy at a discount and set your own price. ActiveCampaign resellers get 25% to 55% off, and HighLevel's SaaS Mode lets agencies sell the platform as their own software.
- Managed revenue. A few programs pay on clients you look after, not just new ones. Mailchimp & Co pays 25% on new referrals and 5% on managed clients.
Benefits worth more than commission
For many agencies, the most valuable benefit is a listing in the vendor's partner directory, where its own customers look for help. HubSpot's Solutions Directory, Apollo's partner directory and Webflow's Certified Partner directory all send work to partners. Higher tiers often add shared leads, co-marketing and a partner manager.
How to choose
Start with the software your clients already use or ask you about, because a partner program pays off when you sell or implement the product again and again. Then compare how long the revenue share lasts, what each tier asks of you, and what it costs to join. Most programs are free, but some charge fees or require spend, such as HubSpot's $400 monthly membership for agencies below its spend threshold. Use the filters above to compare programs by partner type.
Frequently asked questions
What are the best SaaS partner programs?
It depends on the work you do. Agencies often do best with programs that send leads through a partner directory, such as HubSpot, Shopify and Apollo. Consultants who mainly refer do well with long revenue share, and resellers should compare margins and white-label options.
Which SaaS partner programs pay recurring or lifetime commission?
Apollo pays 20% for the lifetime of referred customers, ActiveCampaign 20% to 30% for life, Kinsta 10% of monthly hosting fees for life, and Keap up to 30% for as long as you remain a Certified Partner. Many others pay for a fixed period, often 12 or 24 months.
What is the difference between a SaaS partner program and an affiliate program?
Affiliate programs pay anyone who drives sign-ups through a link. SaaS partner programs are built for businesses that sell, implement or integrate the software, and add tiers, certifications, directory listings, leads and reseller options on top of commission.
Can agencies earn recurring revenue from SaaS partner programs?
Yes. Agencies can earn ongoing revenue share on referred clients, margin on licences they resell, and in some programs a share of revenue from clients they manage, on top of the fees they charge for their own services.
How do I join a SaaS partner program?
Most programs start with an online application. Many then ask your team to complete certifications, and higher tiers need a number of clients or a revenue threshold. A few require software spend or a membership fee, so check each listing's requirements.
Related resources
Browse verified partner programs by niche, with commission rates and payout terms upfront.
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Affiliate NetworksExplore the major networks connecting affiliates with merchant programs.