Best Agency and Solutions Partner Programs
Partner programs for agencies, consultants and service providers who implement, manage or resell a platform for their clients.
ActiveCampaign Agency Partner Program
Agency · Reseller · Referral
ActiveCampaign's program for agencies: refer clients for 20% to 30% lifetime commission, or resell at 25% to 55% off with white-label options.
Apollo.io Solutions Partner Program
Agency · Referral · Reseller
Apollo's program for GTM agencies and consultants: 20% lifetime commission and a directory listing in front of 600,000+ companies.
Asana Partner Program
Agency · Reseller · Referral · Technology
Asana's Solutions, Services and Referral programs let partners resell at a discount, earn commission, or deliver services around Asana.
Atlassian Partner Program
Agency · Reseller · Marketplace · Technology
Atlassian's programs for consultancies and resellers (Silver, Gold, Platinum) and for developers selling apps on the Atlassian Marketplace.
BigCommerce Partner Program
Agency · Technology · Reseller · Marketplace
BigCommerce's program for agencies, app developers and resellers, with a partner directory, app marketplace and Commerce-as-a-Service reselling.
Clay's program for GTM engineers and agencies, with Artisan and Studio tiers, certification, co-marketing and a directory listing.
ClickUp Partner Program
Agency · Reseller · Referral · Technology
ClickUp's program for consultancies, resellers, systems integrators and ISVs that refer, resell and implement ClickUp.
Close Partner Program
Referral · Agency
Close's partner program pays 30% of first-year subscription revenue on every qualified customer, with lifetime earnings available as you scale.
Cloudflare Partner Program
Reseller · Agency
Cloudflare's channel program with four routes to revenue: resell, manage, distribute or consult, backed by enablement and dedicated support.
Deel Partner Program
Referral · Reseller · Technology · Agency
Deel's free program for referral, reseller, white-label, technology and service partners whose clients hire and pay people globally.
Freshworks Partner Program
Reseller · Agency · Referral · Technology
Freshworks' program for resellers, solution providers, technology partners and referrers, with reseller margins of up to 40%.
Google Partners
Agency
Google's program for Google Ads agencies, with Partner and Premier Partner badges based on certifications, performance and ad spend.
Gorgias Partner Program
Agency · Technology · Referral
Gorgias's program for ecommerce agencies and tech partners, with revenue share on every new customer and an Elite tier for top partners.
Hootsuite Partner Program
Agency · Reseller · Referral · Technology
Hootsuite's program for agencies, resellers and app developers, with discounts, commissions and benefits that grow as you hit sales goals.
HubSpot's program for agencies that implement and manage HubSpot, with revenue share, a directory listing and five tiers from Solutions Partner to Elite.
Intercom Solution Partner Program
Agency · Referral · Technology
Intercom's program for consultancies that implement its AI customer service platform, with commission on referred clients.
Keap Certified Partner Program
Agency · Referral
Keap's program for consultants: up to 30% commission as a Certified Partner, or 20% recurring for a year as a referral partner.
Kinsta Agency Partner Program
Agency · Referral
Kinsta's free program for WordPress agencies, with discounted hosting, 10% lifetime recurring commission and directory listing on higher tiers.
Klaviyo Partner Program
Agency · Technology
Klaviyo's program for ecommerce agencies and apps, with revenue share, a directory listing, training and tiers from Basic to Elite.
Mailchimp & Co
Agency · Referral · Technology
Mailchimp's free program for freelancers and agencies: 25% on new referrals, 5% on managed clients, and a listing in the Experts Directory.
Make Solution Partner Program
Agency · Referral
Make's program for automation agencies and consultants, with referral fees, a partner directory listing and leads from the Silver tier up.
Miro Solution Partner Program
Agency · Reseller · Referral · Technology
Miro's program for consultancies, agencies, resellers and integrators, with referral fees, a directory listing and three tiers.
monday.com Partner Program
Agency · Reseller · Marketplace
monday.com's free program for consultants, resellers and app developers: up to 20% commission for two years, directory listing and tiered leads.
Omnisend Agency Partner Program
Agency · Referral
Omnisend's program for ecommerce agencies: at least 20% of clients' monthly fees, directory listing, referrals and co-marketing.
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See how Recruit worksHow agency and solutions partner programs work
Agency and solutions partner programs are for businesses that implement, manage or build on a platform for their clients: marketing agencies, consultancies, developers and service providers. Vendors use different names for the same idea. HubSpot calls them solutions partners, Salesforce calls them consulting partners, and many others simply say agency partners.
In return for bringing in and looking after customers, partners usually earn a revenue share on the clients they refer or manage, plus benefits that help them win more work.
What partners usually get
- Revenue share on referred or managed customers, often for a year or for the life of the account.
- A listing in the partner directory, where the brand's own customers look for help. For many agencies this is the most valuable benefit.
- Leads passed from the brand's sales team on higher tiers.
- Demo or sandbox accounts, training, certifications and a partner manager.
- Discounts on the product for your own use or your clients.
What they usually ask of you
Expect some mix of certifications for your team, a minimum number of clients or amount of revenue to reach higher tiers, and an application review. Tier systems reward partners who concentrate on one platform, so it usually pays to go deep with the tools your clients rely on rather than join every program.
Frequently asked questions
What is a solutions partner?
A solutions partner is an agency or consultancy that implements, manages or builds on a platform for its clients. Solutions, agency and service partner are different vendors' names for the same kind of program.
How do agency partners earn money?
Mostly from their own services, plus a revenue share from the vendor on customers they refer or manage. Higher tiers often add leads from the vendor's sales team.
Do I need certifications to become an agency partner?
Many programs require your team to complete certifications, especially to reach higher tiers. Entry tiers are often open after a simple application.
Is a partner directory listing worth it?
Often yes. Customers of the platform use these directories to find agencies, so a listing can bring in clients who are already committed to the product.
Should my agency join many partner programs?
Usually it is better to go deep with the few platforms your clients rely on, because tiers, leads and directory rankings reward concentrated work.
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