Best App Marketplace Partner Programs
Programs for developers who build apps, themes or extensions and sell them through a platform's marketplace.
Adobe Technology Partner Program
Technology · Marketplace
Adobe's program for software companies integrating with Experience Cloud, with Adobe Exchange listings, sandboxes and tiers from free Community to Platinum.
Atlassian Partner Program
Agency · Reseller · Marketplace · Technology
Atlassian's programs for consultancies and resellers (Silver, Gold, Platinum) and for developers selling apps on the Atlassian Marketplace.
AWS Marketplace for Sellers
Marketplace · Technology · Reseller
Sell SaaS and software through AWS Marketplace: 3% fee on public SaaS offers, lower fees on large private deals, and customers pay via their AWS bill.
BigCommerce Partner Program
Agency · Technology · Reseller · Marketplace
BigCommerce's program for agencies, app developers and resellers, with a partner directory, app marketplace and Commerce-as-a-Service reselling.
Canva Apps Premium Program
Marketplace · Technology
Build apps for Canva and earn recurring revenue based on usage through the Premium Apps Program, plus grants from the Developers Innovation Fund.
Envato Market Author Program
Marketplace
Sell themes, plugins and assets on ThemeForest and CodeCanyon; from July 2026 all Envato Market authors pay a flat 50% author fee.
Framer Marketplace Creators
Marketplace · Referral
Sell Framer templates, plugins and components and keep 100% of your Marketplace earnings, plus up to 50% commission for referrals.
Google Cloud Marketplace for Partners
Marketplace · Technology
Sell SaaS and software to Google Cloud customers, with a 3% fee on public offers and lower fees on large private offers and renewals.
Google Workspace Marketplace
Marketplace · Technology
Publish add-ons and apps for Gmail, Docs, Sheets and Drive in the Google Workspace Marketplace, free to list with billing handled by you.
HubSpot Technology Partner Program
Technology · Marketplace
HubSpot's program for app developers, formerly the App Partner Program, with App Marketplace distribution and four tiers from Partner to Premier.
Intuit App Partner Program
Technology · Marketplace
Intuit's program for QuickBooks app developers: a free Builder tier, paid tiers with more API credits, and App Store placement.
Microsoft Marketplace for Publishers
Marketplace · Technology
Sell apps and SaaS on Microsoft Marketplace to Azure and Microsoft 365 customers, with a 3% store service fee on transactable offers.
monday.com Partner Program
Agency · Reseller · Marketplace
monday.com's free program for consultants, resellers and app developers: up to 20% commission for two years, directory listing and tiered leads.
Salesforce Partner Program
Agency · Technology · Marketplace
Salesforce's partner program for consultancies and software companies, with Select and Summit tiers for consultants and AppExchange for apps.
Shopify Partner Program
Agency · Referral · Marketplace
Shopify's free program for agencies, developers and app builders: earn on store referrals, sell apps and themes, and get listed in the partner directory.
Slack Marketplace
Marketplace · Technology
List your Slack app in the Slack Marketplace, which since 2025 keeps standard API rate limits that unlisted apps no longer get.
Wix App Market
Marketplace · Technology
Sell apps to Wix site owners: keep 100% of revenue in your first year and 80% after, with Wix handling billing.
WooCommerce Marketplace
Marketplace · Technology
Sell extensions and themes on the official WooCommerce Marketplace, reaching millions of WooCommerce store owners, with Woo promoting top partners.
Xero App Partner Program
Technology · Marketplace
Xero's program for app developers: certify your app, list it on the Xero App Store and choose an API pricing tier, after revenue share was retired in 2026.
Zapier Partner Program for Integrations
Technology · Marketplace
Zapier's program for companies with a Zapier integration: App Directory placement, marketing and support across Bronze to Platinum tiers.
Zoom App Marketplace and ISV Program
Marketplace · Technology
Publish apps in the Zoom App Marketplace, sell them with Zoom handling billing for a 15% commission, and get ISV go-to-market support.
How app marketplace partner programs work
App marketplace partner programs are for developers who build apps, themes, templates or extensions for a platform and sell or distribute them through its marketplace. Shopify's App Store, Salesforce AppExchange and similar marketplaces put your product in front of merchants and businesses already using the platform.
They suit independent developers, product studios and SaaS companies that want distribution inside a large ecosystem.
What to compare
- Revenue share. Many marketplaces take a percentage of app sales, and some reduce or waive it up to a revenue threshold. Check the current terms, as they change.
- Review and listing requirements. Marketplaces review apps for security, performance and design before listing them.
- Discovery. How users find apps: search, categories, featured placements and reviews all affect how many installs you get.
- Billing. Whether the platform handles billing for you, which simplifies payments but ties you to its pricing rules.
- Developer support. Documentation, development stores or sandboxes, and a partner dashboard for tracking installs and revenue.
Building for a marketplace
Marketplaces reward apps that solve a clear problem, earn strong reviews and keep up with platform changes. Study the categories you want to enter, and the reviews of competing apps, before you build.
Frequently asked questions
What is an app marketplace partner program?
It is a program for developers who build apps, themes or extensions for a platform and distribute them through its marketplace, usually with developer tools, a partner dashboard and revenue sharing.
How much do app marketplaces take?
It varies by platform and changes over time. Many take a percentage of app revenue, and some waive it up to a threshold, so check each marketplace's current terms.
Do marketplaces review apps before listing them?
Yes. Most review apps for security, performance, design and policy compliance before they go live, and may review them again after updates.
Can I sell apps on several marketplaces?
Yes, many developers build versions of their app for several platforms, although each marketplace has its own requirements, billing rules and review process.
How do apps get discovered in a marketplace?
Through marketplace search, categories, featured collections and reviews. Good ratings and clear listings matter a lot for installs.
Related resources
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