Atlassian Partner Program

Atlassian, the company behind Jira and Confluence, runs two main partner programs. Solution Partners are consultancies and resellers that sell, implement and support Atlassian products, while Marketplace Partners build and sell apps on the Atlassian Marketplace.

Solution Partners are grouped into Silver, Gold and Platinum levels. Third-party guides describe cloud sales thresholds rising sharply from Silver to Platinum, and Gold and Platinum partners must also meet security standards such as SOC 2 Type 2 or ISO 27001. Platinum partners are typically large firms with certified experts and enterprise experience. Partners earn margin on the licences they resell and revenue from services such as migrations to cloud, which is in high demand.

Marketplace Partners sell apps to Atlassian's customers and pay Atlassian a share of app revenue. From January 2026, apps built on Atlassian's Forge platform pay no revenue share on the first $1 million of lifetime Forge revenue, and standard rates apply after that, with different rates for Forge and older Connect apps. Check the current rates on Atlassian's developer site before building.

Joining is free. It suits IT consultancies, DevOps and service management specialists, resellers and software companies building extensions for Jira, Confluence and other Atlassian tools. Most partners start by certifying their team.