Best Reseller and White-Label Programs
Programs that let you buy a product at a partner discount and resell it, often under your own brand.
ActiveCampaign Agency Partner Program
Agency · Reseller · Referral
ActiveCampaign's program for agencies: refer clients for 20% to 30% lifetime commission, or resell at 25% to 55% off with white-label options.
Apollo.io Solutions Partner Program
Agency · Referral · Reseller
Apollo's program for GTM agencies and consultants: 20% lifetime commission and a directory listing in front of 600,000+ companies.
Asana Partner Program
Agency · Reseller · Referral · Technology
Asana's Solutions, Services and Referral programs let partners resell at a discount, earn commission, or deliver services around Asana.
Atlassian Partner Program
Agency · Reseller · Marketplace · Technology
Atlassian's programs for consultancies and resellers (Silver, Gold, Platinum) and for developers selling apps on the Atlassian Marketplace.
AWS Marketplace for Sellers
Marketplace · Technology · Reseller
Sell SaaS and software through AWS Marketplace: 3% fee on public SaaS offers, lower fees on large private deals, and customers pay via their AWS bill.
BigCommerce Partner Program
Agency · Technology · Reseller · Marketplace
BigCommerce's program for agencies, app developers and resellers, with a partner directory, app marketplace and Commerce-as-a-Service reselling.
ClickUp Partner Program
Agency · Reseller · Referral · Technology
ClickUp's program for consultancies, resellers, systems integrators and ISVs that refer, resell and implement ClickUp.
Cloudflare Partner Program
Reseller · Agency
Cloudflare's channel program with four routes to revenue: resell, manage, distribute or consult, backed by enablement and dedicated support.
Deel Partner Program
Referral · Reseller · Technology · Agency
Deel's free program for referral, reseller, white-label, technology and service partners whose clients hire and pay people globally.
Duda White Label Program
Reseller
Website builder for agencies and SaaS platforms that sell websites under their own brand, with white-label plans from $149 a month.
Freshworks Partner Program
Reseller · Agency · Referral · Technology
Freshworks' program for resellers, solution providers, technology partners and referrers, with reseller margins of up to 40%.
HighLevel's white-label reselling: agencies on the $497 Agency Pro plan sell the platform as their own software and keep the margin.
Hootsuite Partner Program
Agency · Reseller · Referral · Technology
Hootsuite's program for agencies, resellers and app developers, with discounts, commissions and benefits that grow as you hit sales goals.
Miro Solution Partner Program
Agency · Reseller · Referral · Technology
Miro's program for consultancies, agencies, resellers and integrators, with referral fees, a directory listing and three tiers.
monday.com Partner Program
Agency · Reseller · Marketplace
monday.com's free program for consultants, resellers and app developers: up to 20% commission for two years, directory listing and tiered leads.
Pipedrive Partner Program
Agency · Reseller · Referral
Pipedrive's program for CRM consultants and resellers, with license margins, demo environments, marketing funds and three tiers.
Rippling Partner Program
Agency · Referral · Reseller
Rippling's programs for accountants, brokers and service partners, with free Rippling for your firm, client discounts and a progressive revenue share.
Vendasta Partner Program
Reseller
White-label platform for agencies to resell 250+ marketing products and services to local businesses at wholesale prices, under their own brand.
WP Engine Agency Partner Program
Agency · Referral · Reseller
WP Engine's free program for WordPress agencies: 8% to 12% commission on referred hosting, a directory listing and four tiers.
Zendesk Partner Program
Agency · Reseller · Referral · Technology
Zendesk's program for resellers, consultancies and referral partners, with recurring revenue, discounts, margin and a partner directory.
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See how Recruit worksHow reseller and white-label programs work
Reseller programs let you buy a product at a partner discount and sell it to your own customers, usually at a price you set. You own the customer relationship and billing, which means more responsibility and more margin than a referral program. White-label programs go further, letting you sell the product under your own brand.
They suit agencies, managed service providers, IT consultancies and software companies that want to offer a complete package to clients, with recurring revenue they control.
What to compare
- Margin. The discount you buy at, and whether it grows with volume or tier.
- Branding. Whether you resell the vendor's brand or can white-label it with your own logo, domain and emails.
- Billing and contracts. Who invoices the end customer, minimum commitments, and what happens to customers if you leave the program.
- Support. Whether you provide first-line support, and how the vendor supports you behind the scenes.
- Tools for managing clients. Partner dashboards for creating and managing client accounts save a lot of time.
Before you commit
Reselling ties part of your business to a vendor. Check the contract terms, the vendor's financial stability and whether you can move clients if you ever need to switch.
Frequently asked questions
What is a reseller program?
It lets you buy a product at a partner discount and sell it to your own customers at your own price, usually handling billing and first-line support yourself.
What does white-label mean?
A white-label product can be sold under your own brand, with your logo, domain and emails, so clients see it as your product rather than the vendor's.
Is reselling better than referring?
Reselling usually earns more and gives you the customer relationship, but you take on billing and support. Referring is simpler but pays less and leaves the customer with the vendor.
What margin do resellers get?
It depends on the vendor and your tier. Many programs offer a percentage discount that grows as you sell more, so compare the margin at the volume you expect.
What should I check in a reseller contract?
Look at minimum commitments, who owns the customer relationship, how pricing can change, support responsibilities and what happens to your clients if the partnership ends.
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