Vendasta Partner Program

Vendasta is a white-label platform that lets agencies, managed service providers and other resellers sell digital marketing products to local businesses under their own brand. Instead of joining many vendor programs, partners get one marketplace of more than 250 products, including CRM, reputation management, listings, websites and advertising, alongside their own services.

The model is wholesale. Vendasta offers wholesale pricing on every product in its marketplace, partners set their own retail prices, and the difference is their margin. Partners can resell Vendasta's own products, third-party products and their own services, and manage clients, sales and fulfilment from one platform.

Platform plans start at $99 a month for Starter, with Professional and Premium plans for growing agencies. The platform fee works as a minimum monthly spend: it drops to nothing when your wholesale product purchases reach the plan's minimum. On the Starter plan the platform is co-branded, and full white-labelling and more team seats come with the higher plans.

Vendasta is strongest for agencies with an established base of local business clients and a recurring revenue model, rather than one-off project work.

It suits agencies that want to add a full catalogue of products to sell to small businesses without building their own software.