HighLevel SaaS Mode (White-Label Reselling)

HighLevel, often called GoHighLevel, is an all-in-one marketing platform built for agencies, and its SaaS Mode turns it into a white-label reselling program. Instead of paying a referral commission, HighLevel lets agencies package the platform as their own branded software, set their own prices and bill clients directly.

SaaS Mode is available on the Agency Pro plan, which costs $497 a month. With it, agencies can create sub-accounts for clients under their own brand, sell plans at whatever price they choose through their own Stripe account and keep everything above their HighLevel costs. Rebilling lets agencies add a markup on usage-based services such as messaging, keeping the difference as profit. The plan also unlocks the SaaS Configurator for building plans and a white-label mobile app.

Agencies commonly resell the platform to local businesses and niche markets as a CRM, marketing and booking system, bundled with their own services. Margins can be high once an agency has enough clients, but you take on sales, onboarding and first-line support.

It suits marketing agencies that want recurring software revenue and a product to sell under their own name. If you only want to recommend HighLevel, its affiliate program is the simpler route. Pricing is entirely up to the agency, from low monthly fees to premium bundles.