Apollo.io Solutions Partner Program

The Apollo.io Solutions Partner Program is for go-to-market agencies and consultants who help clients set up and run Apollo, the B2B prospecting and sales engagement platform. It is one of the more generous programs in the sales tools space.

Partners earn a 20% commission for the lifetime of the customers they bring to Apollo, rather than for a limited period. Apollo describes the program as a two-way partnership: besides commission, partners get access to Apollo customers who need hands-on help with their outbound, targeting and data.

Certified partners are listed in Apollo's partner directory, which Apollo says is seen by more than 600,000 companies. Customers use it to find experts who can build their prospecting workflows, sequences and CRM integrations, which makes the directory listing a real source of client work.

Apollo also runs a separate track for data reseller partners, for companies that want to resell Apollo's contact data within their own products, and an affiliate program for creators and publishers.

Joining is free after an application, and certification lets you appear as a certified partner.

It suits outbound and RevOps agencies, sales consultants and fractional sales leaders whose clients use or need a prospecting database and sequencing tool. The lifetime commission makes it attractive for agencies that set clients up on Apollo and stay involved.