Zapier Partner Program for Integrations

The Zapier Partner Program for integrations is for software companies that build and publish an integration on Zapier, letting their users connect them to thousands of other apps. It is separate from Zapier's Solution Partner Program for consultants.

Partners move through four tiers: Bronze, Silver, Gold and Platinum. Higher tiers unlock more developer support, better placement in Zapier's App Directory, more marketing benefits and access to Zapier's embed tools, which let you build Zapier workflows directly into your own product.

Tiers depend largely on how many people actively use your integration. Zapier also rewards partners who promote the integration in their own product: if you embed your integration in your help docs, integration pages or blog posts and meet minimum active user counts, you can unlock the next tier's benefits early. Zapier's guide lists thresholds of 40 active users for early Silver benefits, 300 for early Gold and 2,500 for early Platinum. You can see your current tier in Zapier's developer dashboard.

There are no fees and no revenue share. The value is distribution and credibility: a well-maintained Zapier integration makes your product easier to adopt, and a good directory listing brings new users who search Zapier for tools that connect to their stack.

It suits SaaS companies of any size that want their product to connect with the rest of their customers' tools.