Clay Solutions Partner Program

The Clay Solutions Partner Program is for go-to-market engineers, consultancies and agencies that build enrichment, outbound and automation workflows in Clay for their clients. It replaced Clay's earlier Experts and Enterprise Partners programs with clearer tiers and benefits.

The program has two segments. Artisans are individual experts and boutique firms specialising in Clay builds, data workflows and outbound execution. Studios are established RevOps and demand generation consultancies delivering end-to-end go-to-market transformations. Within those segments, the tiers run from Artisan and Advanced Artisan to Studio and Elite Studio, reflecting a partner's ability to deliver complex builds and high-volume campaigns reliably.

Partners get tiered rewards, a formal certification process, co-marketing opportunities, dedicated support and financial incentives through Clay's Partner Growth Fund. Most importantly for many partners, they are listed in the Clay Solutions Partner directory, which companies use to find people to build their Clay workflows.

Eligibility is based on demonstrated expertise and alignment with Clay's approach, and certification unlocks the higher tiers.

It suits GTM engineering freelancers, outbound agencies and RevOps consultancies whose work already centres on Clay. Clay also runs a separate program for technology companies and data providers that integrate with it. Clay says the program is open to agencies, consultancies, technology companies and API developers with a track record in go-to-market workflows.