Refersion

Refersion is an affiliate, influencer and ambassador platform for online stores, with native integrations for Shopify, BigCommerce, WooCommerce and Magento and more than 30 marketing apps including Klaviyo, Mailchimp and Zapier. It earns its place in this section because recruitment is built into the product rather than bolted on.

Three recruiting routes come with every plan. A free public listing in the Refersion Marketplace lets affiliates and creators find your offer and apply. AI-curated recommendations surface affiliates that match your store and category. And a post-purchase widget invites customers to become affiliates at the moment they are happiest with you, which is where many store programs get their most loyal promoters.

Tracking is first party with unlimited affiliates, clicks and conversions. Growth adds tracking by product and customer email, API access and multi-store management. Pricing combines a monthly fee with a share of affiliate-driven sales: Launch is $29 a month (list $39) plus 3% for new brands, Growth is $159 a month (list $199) plus 2% for stores approaching $1 million in gross merchandise value, and Scale is a custom flat fee with no percentage for stores beyond that, with premium support and white-glove onboarding.

The percentage is the number to model. Below about $5,000 a month in affiliate sales the Launch plan is cheap; well above it, ask for Scale. For stores, Refersion and Endorsely are the two program tools with real recruitment inside.