Cult Beauty Affiliate Programme

Cult Beauty is the UK beauty retailer known for curating niche, indie and cult brands alongside the big names, with skincare, makeup, haircare and fragrance and a number of products sold only through Cult Beauty. It is part of THG and ships internationally, but its audience is strongest in the UK and Europe.

The affiliate programme runs on Awin and pays up to 15 percent per sale, with the chance of higher rates and bonuses, and a 30 day cookie. There are exceptions: orders that use a promotional code, electronics, goody bags and gift sets and some brands earn 1 percent. Applications are reviewed against content and design quality, voucher sites are no longer accepted, and influencer partnerships are handled separately by Cult Beauty's own team. Payouts follow Awin's monthly schedule.

The headline rate is one of the highest from a major beauty retailer, but the 1 percent exceptions matter: content that sends readers to search for discount codes will earn much less.

Cult Beauty converts from skincare reviews, ingredient guides, "cult favourite" roundups, new brand launches and advent calendar coverage. Its exclusive brands give review content an angle that larger retailers can't match. Its yearly beauty advent calendar sells out quickly and drives a burst of orders.