Ulta Beauty Affiliate Program

Ulta Beauty is the largest beauty retailer in the US, selling makeup, skincare, haircare and fragrance from both drugstore and prestige brands in one store. That range is its strength for affiliates: one program covers a $10 mascara and a $90 serum, so most beauty content can link to Ulta.

Ulta runs two affiliate tracks. Websites and blogs apply through Impact, while social creators on Instagram, TikTok and YouTube apply to UB Creates, Ulta's own creator program. The base commission is 2 percent per sale, rising to around 5 percent on select products and during promotions, and the cookie is 30 days, which is long for beauty. Applications are reviewed, and payouts follow Impact's monthly schedule.

The base rate is low, so Ulta works best as a volume program: beauty readers buy often, add several products per order and come back for restocks. The long cookie means a reader who clicks a review today and orders next week still counts.

Ulta converts from product reviews, "drugstore versus high end" comparisons, routine guides, best of lists by skin type and coverage of its 21 Days of Beauty sale, which is the biggest affiliate moment of the year. Its loyalty points program also encourages repeat orders.