Empower Affiliate Program

Empower's Personal Dashboard, formerly Personal Capital, is the free tool that links every account you own and shows net worth, cash flow, retirement projections and investment fees in one view. It is a staple of the FIRE community and personal finance blogs, and the free dashboard is the top of a funnel that leads to Empower's paid wealth management for larger portfolios.

The affiliate program runs on Impact, with a version on FlexOffers, and pays flat bounties for qualified signups who link accounts, with larger payments for leads who qualify for advisory services. Empower does not publish its rates; they are set per partner in the network, and Empower says its top affiliates and creators earn six figures a month. The cookie is 30 days. Applications are reviewed, and Empower provides landing pages, creative and a partner team.

Advisory leads are the real value. A reader with a large portfolio who books a consultation is worth far more than a dashboard signup.

Empower converts from net worth tracker comparisons, retirement planning guides, investment fee analysers, FIRE progress posts and best free finance tool roundups. Its free product makes it easy to recommend, and the audience skews toward higher income readers who become advisory leads.