PartnerStack

PartnerStack is a partner relationship management platform for B2B software companies. It goes beyond affiliate links: the same system runs referral partners, resellers, co-sell motions and creator programs, with lead and deal registration so sales teams can see partner-sourced pipeline in the CRM.

The marketplace is the reason many programs pick it. Partners already on PartnerStack browse and apply to your program without you finding them one by one, and the platform reports the revenue those partners drive each year. Recruit, Activate, Track, Commission and Optimize modules cover the full lifecycle, and PartnerStack AI helps with matching and outreach. Payments to partners, onboarding, learning content, MDF management and partner challenges are all handled inside the tool.

Pricing is not published. Three plans exist: Launch for teams formalising a first program, Growth for scaling partner-sourced revenue with advanced workflows, and Enterprise for established programs with a designated customer success manager and priority support. Expect a sales conversation before you see numbers, and budget for a platform rather than a plugin.

Pick PartnerStack when partnerships are a real channel with its own targets, several partner types and a CRM to connect. If you only need to pay bloggers a percentage of referred subscriptions, a lighter tool will do the job for far less.