BetterLinks

Cloaked short links with dynamic redirects

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Pricing ModelFree plugin plus annual Pro licences, lifetime option

Starts AtFree; Pro from $79/year

Best ForWordPress publishers who want split testing, dynamic redirects and a broken link checker in one Pro plan

SupportDocumentation and support forum; priority expert support on higher tiers

Comparison TablesNo

Broken Link DetectionYes

Geo-TargetingYes

Overview

WPDeveloper's link manager: cloaking, auto-link keywords, split testing, dynamic redirects and a broken link checker, Pro from $79 a year.

What it does

BetterLinks comes from WPDeveloper, the company behind Essential Addons and a plugin user base it puts at more than five million. It manages cloaked, branded short links inside WordPress with a drag-and-drop interface, and its Pro version stacks up most of the automation you find spread across competitors.

Pro features include auto-linking of keywords, link scheduling, an affiliate link disclosure, a UTM builder with templates, a broken links checker, Google Analytics integration, advanced redirects with split testing, and password-protected redirects. Dynamic redirects route by geography, device or time. Newer additions are an AI bulk link generator, an AI link assistant and MCP support so AI tools can create and manage links, plus custom branded domains, per-link analytics, Facebook Pixel tracking, a full-site link scanner and automatic link creation for new posts.

Individual is $79 a year for one website (list $99). Business is $187 a year for unlimited websites (list $249). Agency is a one-time $279 (list $399) for unlimited websites with lifetime updates and support, which is the cheapest lifetime deal in this group.

BetterLinks is a strong value pick if you want split testing and health checks without paying per site. Amazon-specific features are absent, so combine it with AAWP or AffiliNinja for product displays.