Adtraction

Adtraction is a partner marketing network founded in Sweden in 2007. It began as the dominant Nordic network and now has 12 offices across Europe, covering the UK, Germany, Poland, Spain, the Netherlands, Switzerland, Austria, France and Italy alongside Sweden, Norway, Denmark and Finland. Advertisers on the network include HelloFresh, SodaStream, Flying Tiger, Nordic Nest and Skullcandy.

For brands, Adtraction's pitch is active management with no upfront cost: you pay commission on results, and you choose how much of the work the network does. Self-managed gives you the platform, Managed adds an account team that recruits and optimises partners, and Full Service hands the whole program over. Partner types go beyond classic affiliates to influencers, media houses, apps, technology platforms and comparison sites.

For publishers, the value is the advertiser list in the Nordics and DACH, where Adtraction often has programs that CJ and Awin do not, plus local teams who answer in your language. Tracking and optimisation tools are standard, and payments run monthly with thresholds set per market.

Join Adtraction if Scandinavian or German-speaking readers make up a meaningful share of your audience. Its finance and comparison-site heritage also makes it a good home for loan, insurance and utilities content in those markets.