Tradedoubler

Tradedoubler was founded in Stockholm in 1999 by Martin Lorentzon and Felix Hagnö, and it has grown into one of Europe's broadest partner marketing platforms. It works with about 3,000 global brands across more than 90 markets, with particular depth in the Nordics, the UK, DACH, France, Spain, Italy, Poland, Benelux and Central and Eastern Europe, and it opened a US headquarters in Miami in May 2025.

The network covers the standard affiliate model plus lead generation, app marketing and influencer programs, and it offers a white-label version so brands and agencies can run in-house programs on Tradedoubler technology. A developer portal with API documentation supports publishers who automate link creation and reporting.

For publishers, the appeal is multi-market coverage: one account reaches programs in a dozen European countries, each managed by a local team that understands the market. Payment thresholds and currencies are set per market, and payments run monthly after validation.

Tradedoubler suits publishers and brands that think in terms of Europe rather than a single country. US-only publishers will find fewer relevant programs today, though the Miami expansion is intended to change that.