Walmart Affiliate Program

Walmart runs its affiliate program directly, hosted on Impact, and it is the most realistic alternative to Amazon for a US publisher writing about everyday products. The catalogue covers groceries, household goods, home improvement, apparel, toys, baby, sports and electronics, with pickup and delivery options that convert well for readers who want something today.

Commission runs by category, typically 1 to 4 percent, with select categories going considerably higher on promotions. Home improvement, apparel, toys, baby and sports sit at the top of the standard range, while electronics, video games and groceries pay around 1 percent. The cookie is three days, which is meaningfully better than Amazon's 24 hours and gives readers a weekend to decide.

Approval is fast, usually within a day, and the Affiliate Member Center publishes commission tables, banners, deal feeds and reporting alongside Impact's own tracking and payment tools. Payments run through Impact on its standard monthly schedule.

The honest comparison with Amazon is this: Walmart's cookie is three times longer and rates are similar, but conversion is lower because fewer readers have an account ready and the product catalogue is smaller. Many publishers run both and let the data decide per article. If your audience is outside the US, this program will not serve them.