CAKE

CAKE has been running since 2010 and is used by more than 500 advertisers, networks and publishers. It sits in the same enterprise tier as TUNE, and the two are now aligned under a shared vision for affiliate marketing, which is worth knowing if you are evaluating both.

What separates CAKE from pure affiliate platforms is lead distribution. Alongside partner management and performance measurement, it collects leads, validates them in real time and routes them to buyers, which is the core workflow for insurance, education, home services and financial comparison businesses where the product being sold is the lead itself. Multi channel campaign tracking, closed loop analytics, call tracking and clickless postback attribution for offline events round it out.

Support is 24 hours with phone access and professional services available, plus a knowledge base and ticketing. Security is enterprise grade with GDPR compliance, and CAKE Pay handles partner payments.

Pricing is not published and comes through a sales conversation, which is normal at this level and tells you the budget expectation. If your business is affiliate only, TUNE or one of the mid market platforms will likely fit better. If you run both affiliate partnerships and a lead buying operation and want them in one system, CAKE is one of very few platforms that does both properly.