iRev
Overview
High-performance affiliate tracking and lead distribution platform tailored for iGaming, crypto, and fintech verticals.
What it does
iRev (IREV) is a performance marketing software platform engineered specifically for high-volume sectors including iGaming, crypto, fintech, and lead generation. Combining affiliate management with an automated Lead Distribution engine, iRev allows networks, agencies, and operators to capture, validate, route, and monetize traffic in real time.
Key features include sub-ID tracking, customizable multi-layer dashboards, auto non-negative carryover resets for iGaming, smart link routing based on GEO or device, and 3-layer protection encompassing data privacy, role access, and click/conversion fraud detection.
By uniting affiliate tracking and lead distribution in a single workspace, iRev reduces software fragmentation for performance marketing teams. It is best suited for media buying teams, networks, and iGaming operators requiring custom metrics and high-speed data handling.
Key Features
- Unified affiliate tracking and lead distribution engine
- Real-time GEO and device smart link routing
- iGaming specific features (No Negative Carryover
- sub-ID reporting)
- CRM-grade access controls & 2FA cabinets
- Advanced fraud prevention & real-time webhook alerts