NetRefer

NetRefer is an affiliate marketing platform founded in 2005 and built specifically for the iGaming industry, serving Online Casino and Sports Betting operators with a centralized system to track, report, reward, and communicate with affiliates across the entire player journey.

Its infrastructure is powered by Microsoft and Databricks, and the platform uses a microservices architecture designed to handle extremely high-volume affiliate programs across multiple end-user roles, including heads of affiliates, marketing, finance, and data teams.

Newer capabilities include NetRefer CoPilot AI, an integrated assistant for instant data analysis and platform navigation, GraphQL-based operator-focused APIs for real-time data ingestion, a BI analytics and report builder for custom dashboards, and enhanced tracking with bot detection. Commission support spans CPA, RevShare, hybrid, and fully custom structures.

NetRefer is one of the most established names in iGaming affiliate software, with public testimonials from operators including Stake and FDJUnited, though its UX is often described as feature-rich but complex, reflecting its legacy roots.

Pricing is not published and requires a sales conversation; it's best suited to tier-1 iGaming brands with the scale to justify an enterprise-grade, AI-augmented affiliate stack.