PartnerMatrix

PartnerMatrix is the affiliate arm of EveryMatrix, used by around 500 iGaming brands including FanDuel, Bet Victor and Catena Media, reaching over 20 million players. It has won Affiliate Software of the Year three times and Best Tech for Affiliates in 2024.

It is really three products. The affiliate platform handles tracking, real time reporting, anti fraud monitoring and account management. PartnerMatrix Intelligence, previously DeepCi, scans millions of affiliate sites to show where your brand appears and where competitors are being promoted instead, which is a genuinely different capability from tracking your own program and is how operators find affiliates worth recruiting. The Agent System manages offline agent networks for player acquisition, a model that dominates in parts of Asia and Latin America and that Western affiliate tools simply do not handle.

Global affiliate tracking, data analytics and API integrations round out the platform, and pricing is quoted per operator rather than published.

The intelligence product is the reason to look at it over the other gaming platforms. Knowing which affiliates send traffic to your competitors, and what those competitors are paying, changes how you negotiate. If you only need program management, Affilka or MyAffiliates will cover that at what is likely a lower cost.