ReferralCandy

ReferralCandy runs customer referral and affiliate programs for online stores. It began as a Shopify app and still fits Shopify best, but it also works with BigCommerce, WooCommerce, Magento and custom stores through plugins and a full API. Klaviyo and Tremendous integrations handle email and reward fulfilment.

Every plan includes unlimited campaigns, custom coupon codes, flexible payout options, integrations and API access. The referral flow is built around post-purchase widgets and emails that ask happy customers to share, and the affiliate side lets creators and partners promote with links and codes from the same dashboard.

Pricing combines a monthly fee with a success fee on net-new customer revenue from a referred customer's first three orders. Basic is $39 a month plus 10.5%. Grow is $79 plus 3.5%. Scale is $249 plus 1.5%. Enterprise is $799 plus 0.25% with dedicated support. Extra stores cost a flat $20 a month at your main store's rate. Each plan has a seven-day trial, and sales made during the trial carry no success fee.

The success-fee model rewards ReferralCandy when your program works, which is fair for a new program and expensive for a large one. Run the numbers against your expected referral revenue before choosing a tier; at volume, Scale or Enterprise is usually the cheaper option.