ReferralCandy

ReferralCandy is a referral and affiliate marketing platform built for ecommerce brands, focused on turning existing customers into referrers rather than recruiting professional affiliates. After a purchase, customers get a unique referral link to share; when a friend buys using that link, both the referrer and the new customer receive a reward, which can be a discount, cash, or a free gift funded separately by the merchant.

It integrates natively with Shopify, WooCommerce, BigCommerce, and Magento, and connects to marketing tools like Klaviyo, Mailchimp, and Google Analytics for post-purchase activation emails and on-site placements. ReferralCandy's pricing is hybrid rather than flat: each tier has a monthly base fee plus a success fee charged as a percentage of revenue from referred customers, with the fee dropping as the monthly base rises.

The entry Basic plan runs about $39 per month plus a 10.5% success fee, scaling down to roughly 0.25% on the Enterprise tier at $799 per month. Every plan includes fraud detection to flag suspicious referral activity automatically. ReferralCandy suits ecommerce merchants comfortable trading a lower base price for a percentage cut of the revenue their referral program generates.