AnyTrack

AnyTrack sits between your affiliate networks and your ad accounts. It captures conversions from more than 300 sources, including the major affiliate networks, e-commerce platforms and CRMs, and sends them in real time to Google Ads, Meta, TikTok, Microsoft Ads, Taboola and Outbrain as first-party conversion events. The result is that the ad platforms optimise on actual commissions instead of clicks.

Tracking runs server-side and client-side at the same time, which is AnyTrack's answer to ad blockers and browser privacy limits, and it is no-code: a tag on your site, a connection to each network and platform, and the data flows. Cross-domain tracking, multi-channel attribution across paid, organic, email and affiliate, and ROAS reporting are included.

The free plan covers 5,000 sessions a month on one website with one ad platform and one conversion source. Starter is $100 a month for 100,000 sessions with all six ad platforms and the full integration list. Personal is $150 for 500,000 sessions and three websites with cross-domain tracking, and Advance is $300 for three million sessions, ten websites and ten team members. Annual billing gives two months free, and the 14-day trial needs no card.

AnyTrack competes with WeCanTrack; the difference is emphasis. WeCanTrack starts from the publisher's revenue report, AnyTrack from the media buyer's ad account.