Friendbuy

Friendbuy runs referral, loyalty and influencer programs from one platform, aimed at consumer brands that would otherwise buy three tools and reconcile them by hand. Its clients span retail, ecommerce, financial services, consumer services, telecom and travel.

Putting referral and loyalty together is the argument. A customer who refers a friend and a customer who earns points for repeat purchases are usually the same person, and running them separately means two reward balances, two sets of emails and two attribution models. Friendbuy keeps the rewards and the reporting in one place, and adds influencer and creator programs on top for brands whose advocates have audiences.

Integrations are the ones a modern DTC stack actually runs on: Shopify, Klaviyo, Attentive, Braze, Recharge, Segment and more. That matters because a referral program lives or dies on whether the invitation reaches the customer, and in ecommerce that happens through Klaviyo email and Attentive SMS rather than the referral tool itself.

Pricing is not published and comes through a sales conversation, with no free trial advertised, so expect a mid market or enterprise commitment. If you are a small store, the self serve tools in this section will get you running sooner and cheaper.