Influitive

Influitive is a different animal from the refer a friend tools in this section. It is a B2B customer advocacy platform, and the thing being asked for is usually not a purchase link but a reference call, a G2 review, a case study, a conference speaking slot or an introduction. Clients include Mountain Dew, IBM, Dropbox, Wiley, ON24, Ceridian and Adobe.

The mechanic is a gamified advocate community. Customers complete challenges, earn points and recognition, and unlock rewards, while the company gets a steady supply of references and content it would otherwise chase individually over email. Reference management organises who can be asked for what, which is the part sales teams care about, and referral programs sit inside the same community.

It also handles onboarding and learning experiences, which is how many customers first enter the community before being asked to advocate for anything.

Expert services come alongside the software, reflecting that an advocacy program needs someone running it to work. Pricing is not published. One published client, Built Technologies, reported 363 percent ROI on closed won opportunities and 1,400 percent on pipeline, which are the vendor's figures. If your referrals come from enterprise buyers rather than consumers, this is the category to look at.