Binom

Binom is a self-hosted tracker with a flat price. You install it on your own server, or take the cloud version, and the licence never changes with volume: no event caps, no overage, no limits on domains or users, and data retained for as long as you keep the licence. The company reports 2,000 customers in 60 countries and 200 billion clicks tracked in the last year.

Speed is the design goal. Binom handles tens of millions of clicks a day and builds complex reports quickly, which is why it appeals to buyers running native and push traffic at scale. Cloaking, bot detection, anti-spy measures, rules and rotations are built in, landing pages can be stored and edited inside the tracker, access rights are granular, and an advanced API is documented. Integrations include Facebook, Google Ads, Magic Checker and Adspect.

Binom v2 self-hosted is $149 a month or $104 a month paid yearly, covering traffic up to 260 million clicks a day; additional licences are $75 a month ($52 yearly). Binom Cloud is $299 a month with auto installation and traffic up to two million clicks a day. Binom Protect, an add-on for filtering, is $69 a month. Trials run 30 days for self-hosted and 7 days for cloud, and installation on your server is free on request.

If your volume makes event-based pricing painful, Binom is the answer. If you would rather not touch a server, the cloud tier costs about what Voluum's Scale plan does.