ClickFlare
Click tracker / ad tracker (not a network aggregator)
Overview
Ad tracking and attribution platform with a Universal Tag Manager and dedicated search-arbitrage tools, positioned as a lower-cost alternative to Voluum with 200+ integrations included from the entry plan.
What it does
ClickFlare is a newer entrant in the ad tracking space that has carved out a specific niche in search arbitrage, alongside general affiliate and media-buying use cases.
Its Universal Tag Manager lets you deploy a single script to track custom conversions across your properties, and it includes built-in templates for major search feed providers like Tonic and Sedo, plus revenue-stream integrations with System1, DomainActive, and Bodis that aren't as commonly bundled in competing trackers.
Server-side Conversion API support covers TikTok, Facebook, and Google Ads, and cost-tracking integrations extend to Outbrain and other major ad platforms.
Compared to RedTrack, reviewers note ClickFlare lacks native automation rules but integrates well with third-party automation tools like TheOptimizer. Pricing starts at $69 per month on annual billing, going up to around $329 per month on higher tiers, undercutting Voluum's roughly $119 to $149 monthly entry point while including Conversion API support at the entry tier, something Voluum reportedly reserves for pricier plans.
A 14-day free trial with no credit card required is offered. As with any pricing comparison in this space, tiers shift, so verify current numbers on clickflare.com before deciding.
Key Features
- Universal Tag Manager (single-script tracking)
- Search arbitrage templates (Tonic
- Sedo feeds)
- Server-side Conversion API (TikTok
- Google)
- Revenue stream integrations (System1
- DomainActive
- Bodis)
- Cross-channel reporting