Routy

Routy positions itself less as a simple network aggregator and more as a full business intelligence layer for iGaming affiliates specifically. Its 360-degree tracking follows the entire user journey from initial page view through to final deposit or conversion, at a granular enough level to identify which specific pages, content pieces, keywords, and traffic sources are actually performing. Dashboards are customizable, with both high-level overview views and detailed drill-downs for spotting optimization opportunities, and the platform supports campaign auto-optimization through Zapier and Google Analytics integrations.

Pricing is tiered by account volume and monthly tracked events: the Professional plan covers up to 20 affiliate accounts and 50,000 events per month, while the Expert plan roughly doubles those limits and adds API access, event webhooks, and multiple custom domains.

A VIP tier is available for larger operations by custom quote. A 14-day free trial is offered with no credit card required.

Since Routy is squarely built for iGaming operators, it's a poor fit outside that niche; if you're in that space, it's worth confirming current plan limits and pricing directly on routy.app since BI platforms in this category tend to adjust event caps and tiers over time.