Trackonomics
Network aggregator with link-level attribution
Overview
Enterprise data platform, now owned by Impact.com, that aggregates affiliate data from 100+ networks and attributes revenue down to the specific link or article using its Funnel Relay technology.
What it does
Trackonomics was acquired by Impact.com in 2021 and now operates as part of that company, but it continues to be sold and used as a distinct product for large-scale content publishers, brands, and agencies.
Functioning as a data management platform for affiliate content, it pulls data from over 100 affiliate networks and ad platforms into a single customizable BI dashboard, replacing manual logins and spreadsheet exports. Its standout feature is Funnel Relay, which tracks the customer journey from click to purchase and attributes revenue to the exact link or article responsible, rather than just the network or advertiser.
A Chrome extension called the Publisher Extension lets editorial teams generate affiliate links across multiple networks instantly without switching between platforms. Named clients include Uber, BuzzFeed, and CNN, which signals the scale this tool is built for; it's generally considered overkill for individual bloggers or small sites.
Onboarding includes a dedicated Partner Success Manager.
Pricing is entirely custom and quote-based with no free trial, so you'll need to contact the Trackonomics or Impact.com sales team directly for current numbers relevant to your publisher size.
Key Features
- Data consolidation from 100+ networks
- Funnel Relay link and article-level attribution
- Chrome Publisher Extension for instant link generation
- Customizable BI dashboard
- Dedicated Partner Success Manager