Sprout Social Agency Partner Program

The Sprout Social Agency Partner Program is for social media and marketing agencies that manage clients on Sprout Social, one of the leading social media management platforms for larger businesses. Sprout launched the program to help agencies grow and keep clients longer.

Agency partners get strategic support, expert training and resources available only to partners. They gain access to Sprout's Partner Portal and Partner Community, where agencies share best practice and get program updates.

Partners are eligible to refer clients and earn a revenue share on each referred subscription. The referral revenue is based on the annual contract value of the subscription, which can add up because Sprout's customers tend to be mid-sized and larger companies on annual plans.

Partners can also create a listing in Sprout's Partner Directory, where businesses look for agencies that know the platform. For agencies focused on social media, that directory can be a useful source of qualified leads.

Joining is free after an application. It suits social media agencies and marketing agencies with a social practice that already recommend or use Sprout Social for clients.

Sprout also runs a separate partnership program for other kinds of partners, so check which one fits your business before applying.