Best Referral Partner Programs
Programs that pay you for introducing customers, usually a revenue share, without having to deliver services.
ActiveCampaign Agency Partner Program
Agency · Reseller · Referral
ActiveCampaign's program for agencies: refer clients for 20% to 30% lifetime commission, or resell at 25% to 55% off with white-label options.
Apollo.io Solutions Partner Program
Agency · Referral · Reseller
Apollo's program for GTM agencies and consultants: 20% lifetime commission and a directory listing in front of 600,000+ companies.
Asana Partner Program
Agency · Reseller · Referral · Technology
Asana's Solutions, Services and Referral programs let partners resell at a discount, earn commission, or deliver services around Asana.
ClickUp Partner Program
Agency · Reseller · Referral · Technology
ClickUp's program for consultancies, resellers, systems integrators and ISVs that refer, resell and implement ClickUp.
Close Partner Program
Referral · Agency
Close's partner program pays 30% of first-year subscription revenue on every qualified customer, with lifetime earnings available as you scale.
Deel Partner Program
Referral · Reseller · Technology · Agency
Deel's free program for referral, reseller, white-label, technology and service partners whose clients hire and pay people globally.
Framer Marketplace Creators
Marketplace · Referral
Sell Framer templates, plugins and components and keep 100% of your Marketplace earnings, plus up to 50% commission for referrals.
Freshworks Partner Program
Reseller · Agency · Referral · Technology
Freshworks' program for resellers, solution providers, technology partners and referrers, with reseller margins of up to 40%.
Gorgias Partner Program
Agency · Technology · Referral
Gorgias's program for ecommerce agencies and tech partners, with revenue share on every new customer and an Elite tier for top partners.
Hootsuite Partner Program
Agency · Reseller · Referral · Technology
Hootsuite's program for agencies, resellers and app developers, with discounts, commissions and benefits that grow as you hit sales goals.
Intercom Solution Partner Program
Agency · Referral · Technology
Intercom's program for consultancies that implement its AI customer service platform, with commission on referred clients.
Keap Certified Partner Program
Agency · Referral
Keap's program for consultants: up to 30% commission as a Certified Partner, or 20% recurring for a year as a referral partner.
Kinsta Agency Partner Program
Agency · Referral
Kinsta's free program for WordPress agencies, with discounted hosting, 10% lifetime recurring commission and directory listing on higher tiers.
Mailchimp & Co
Agency · Referral · Technology
Mailchimp's free program for freelancers and agencies: 25% on new referrals, 5% on managed clients, and a listing in the Experts Directory.
Make Solution Partner Program
Agency · Referral
Make's program for automation agencies and consultants, with referral fees, a partner directory listing and leads from the Silver tier up.
Miro Solution Partner Program
Agency · Reseller · Referral · Technology
Miro's program for consultancies, agencies, resellers and integrators, with referral fees, a directory listing and three tiers.
Omnisend Agency Partner Program
Agency · Referral
Omnisend's program for ecommerce agencies: at least 20% of clients' monthly fees, directory listing, referrals and co-marketing.
Pipedrive Partner Program
Agency · Reseller · Referral
Pipedrive's program for CRM consultants and resellers, with license margins, demo environments, marketing funds and three tiers.
Rippling Partner Program
Agency · Referral · Reseller
Rippling's programs for accountants, brokers and service partners, with free Rippling for your firm, client discounts and a progressive revenue share.
ShipBob Partner Program
Agency · Referral · Technology
ShipBob's program for ecommerce agencies and apps: revenue share on referred brands, a partner manager, Slack access and a directory listing.
Shopify Partner Program
Agency · Referral · Marketplace
Shopify's free program for agencies, developers and app builders: earn on store referrals, sell apps and themes, and get listed in the partner directory.
Sprout Social Agency Partner Program
Agency · Referral
Sprout Social's program for agencies: revenue share on referred subscriptions, a Partner Directory listing, training and agency resources.
Squarespace Circle
Agency · Referral
Squarespace's free program for designers: discounts on client subscriptions, referral commissions from Gold tier and priority support at Platinum.
WP Engine Agency Partner Program
Agency · Referral · Reseller
WP Engine's free program for WordPress agencies: 8% to 12% commission on referred hosting, a directory listing and four tiers.
Are you an agency?
Resell, white-label or implement software for clients? Join the Afflemi map free and say what you're open to, so brands with partner programs can find you.
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Find agencies that resell, implement or refer software on the Recruit board. Filter by what they're open to and contact them directly.
See how Recruit worksHow referral partner programs work
Referral partner programs pay you for introducing customers to a business. Unlike agency partners, referral partners usually don't implement or support the product: they make a warm introduction, and the vendor's sales team takes it from there.
They suit consultants, advisers, agencies and complementary businesses that regularly meet companies who need a product, but don't want to deliver services around it.
Referral programs and affiliate programs
The two overlap, and some brands use the names interchangeably. In general, affiliate programs are open to anyone and pay on sales from tracked links, often from content and ads. Referral partner programs are more often B2B, based on direct introductions or lead submissions, and may involve an application, a partner portal and larger payouts per customer.
What to compare
- Payout. A percentage of the customer's spend, how long it lasts, and whether it is capped.
- How referrals are tracked. Links, lead forms in a partner portal or introductions by email, and how long a referral stays credited to you.
- Deal registration. Whether you can register a lead so another partner or the sales team can't claim it.
- Payment terms. When commissions are paid and any minimum payout.
Frequently asked questions
What is a referral partner program?
It is a program that pays you for introducing customers to a business, usually through a partner portal, lead form or direct introduction, without requiring you to deliver services.
How much do referral partners earn?
Many pay a percentage of what referred customers spend, commonly between 10% and 30%, for a set period or the life of the customer. Terms vary widely, so check each listing.
What is the difference between a referral partner and an affiliate?
Affiliates usually promote through tracked links to a wide audience. Referral partners typically make direct B2B introductions and may need approval, but often earn more per customer.
What is deal registration?
Deal registration lets you log a prospect you are introducing, so the referral is credited to you even if the vendor's sales team or another partner later talks to the same company.
Do I need to support the customers I refer?
Usually not. Referral partners make the introduction and the vendor handles sales and support, which is what separates them from agency or solutions partners.
Related resources
Browse verified partner programs by niche, with commission rates and payout terms upfront.
Referral PlatformsSoftware that lets customers refer friends and rewards them for it.
Affiliate Marketing SoftwareCompare platforms for running and managing your own affiliate program.
Affiliate NetworksExplore the major networks connecting affiliates with merchant programs.